SOAR TO NEW HIEGHTS
Our Services
FRACTIONAL CMO SERVICES
For Small to Mid-Sized Service-based Businesses, Nonprofits, and Faith-based Organizations with at least $1M in Annual Revenue.
What's a CMO?
A Fractional CMO is your part-time marketing executive, overseeing your marketing team and driving all marketing outcomes.
A Fractional CMO will analyze your goals, assess past strategies, formulate a comprehensive marketing plan tailored to your objectives, implement systems and processes, and provide ongoing leadership while identifying and recruiting team members as needed.
​
That's what I do for small to mid-sized businesses, nonprofits, and faith-based organizations.
What Does a Fractional CMO Do?
-
Create your marketing strategy
-
Map out your customer journey
-
Optimize your messaging and positioning
-
Hire and train team members
-
Manage KPIs so your marketing makes you money
-
Offer insights on customers and competitors
-
Create systems for teams to follow
Fractional CMO - Active
About 8 hours/week inside your organization to accomplish the following:
​
-
Align the CEO and Board's vision with marketing strategy and objectives.
-
Determine the resources required to scale up and achieve growth targets.
-
Collaborate with HR to identify and interview skilled, passionate marketers for team expansion.
-
Oversee the marketing team and consistently enhance campaign performance.
-
Provide weekly reports to the CEO and Board on ROI and mutually agreed-upon critical KPIs.
-
Innovate strategies to meet marketing and sales goals, overcoming challenges.
This service is suitable if:
-
Your business generates annual revenue of at least $1 million.
Fractional CMO - Advisor
After a VIP Day or after 90 days at the Active level, I can advise your team and keep your marketing department on track:
​
-
Planning calls led twice monthly
-
Unlimited email correspondence
-
Grow long-term with the least financial risk
-
Access to our marketing campaign standard operating procedures (SOPs)
-
6-month minimum commitment
This service is suitable if:
-
You have a strong marketing team in place and you’ve worked with a Fractional CMO to create a strategy
-
You need a marketing leader to keep the team on track and adjust priorities as needed.
You Need a Fractional CMO
How to Know if
-
Your focus is on managing the marketing team instead of fulfilling the role of CEO.
-
Despite the passion of your marketing team, they feel overwhelmed.
-
Uncertainty surrounds the choice of the next campaigns for your marketing team.
-
Decision-making relies on gut instinct rather than data.
-
Time and money invested in marketing leave you unsatisfied with the results.